The Philosophy
Why the Ivan Troy Circle exists and how it should feel
A loyalty programme should never feel like a supermarket stamp card. It should feel like being recognised — like the brand knows who you are, values your trust, and wants to reward it in a way that feels as considered as the shoes themselves.
The Ivan Troy Circle is built on that principle. Three tiers named after the stages of Italian craftsmanship. Credits called Naples Credits — not points. A programme that feels like membership in something exclusive, not participation in something transactional.
“Not a discount scheme. A recognition of those who understand what we make.”
Every piece of copy in this document should be read in that spirit. The tone is warm but never casual. Grateful but never gushing. Exclusive without being cold.
Programme Identity
What to call it and how to refer to it everywhere
100 Naples Credits = $1 off any order. Keep this simple and visible on the account page.
The Three Tiers
What to call it and how to refer to it everywhere
100 Naples Credits = $1 off any order. Keep this simple and visible on the account page.
The Three Tiers
Three tiers. Each named after a stage of the craft. Each feeling like a genuine elevation rather than a mechanical progression.
| Tier Name | Threshold | Credits Earned | Exclusive Perks |
|---|---|---|---|
| THE ATELIER | First purchase | 1 credit per $1 spent | Birthday gift credit, review bonus credits, welcome gift |
| THE CRAFTSMAN |
$500 cumulative spend | 1.5 credits per $1 spent | Everything above + priority new arrival access, double credits on reviews, free shipping over $100 |
| THE CONNOISSEUR |
$1,000 cumulative spend | 2 credits per $1 spent | Everything above + always free shipping, early collection access, personal handwritten note, exclusive pieces offered first |
How to Earn Naples Credits
| Action | Credits Earned | Notes |
|---|---|---|
| Making a purchase | 1–2 credits per $1 spent (tier dependent) | Core earning mechanism |
| Leaving a review (Judge.me) |
50 credits | Activate via WPLoyalty + Judge.me add-on |
| Leaving a photo review (Judge.me) |
100 credits | Photo reviews are your best marketing asset |
| Referring a friend | 200 credits when friend makes first purchase |
Both parties rewarded — referee gets 50 credits |
| Account sign-up | 100 credits | Incentivises account creation over guest checkout |
| Birthday (each year) | 150 credits | Set to expire after 30 days to drive timely purchase |
| Following on Instagram | 25 credits | One-time reward, verified via social connect |
| Sharing a review on social |
50 credits | Drives organic brand awareness |